The home care
marketing agency that fills your schedule.

We run Google Ads, local SEO, caregiver recruiting funnels, and family-facing content for home care and in-home care agencies — so your office can focus on care. Plug in a fractional marketing team that already knows the senior care industry.

MK
SD
LR
AB
140+ home care agencies
across 38 U.S. states
4.9 / 5 on Clutch
62 verified reviews
HIPAA-aware
workflows & creative
Google Partner Google Partner
BrightLocal Partner BrightLocal Partner
Clutch Top Agency on Clutch

Home care marketing analytics, tracked in one place.

Calls, leads, rankings, and cost-per-lead — pulled directly from Google, Meta, and your CRM. No spreadsheets.

GBP Insights
Home care agency Google Business Profile phone call tracking dashboard showing 187% increase
+187%
01 Phone calls & directions
CRM
Home care CRM dashboard showing 47 qualified family leads with source attribution
47 leads
02 Live lead source attribution
Local SEO
Local SEO map pack grid rankings for home care agency showing 45 number-one positions
#1 × 45
03 Map pack grid rankings
Paid
Home care Google Ads cost-per-lead dashboard showing 41% year-over-year reduction
-41% YoY
04 Cost per lead, trending down
2.1×
avg. lift in qualified family inquiries within 90 days
$38
median cost per qualified lead across our client base
61%
reduction in caregiver acquisition cost, year over year
140+
home care agencies and franchises we've launched

Serving home care agencies across 38 U.S. states

See 14 case studies
CA TX FL NY IL OH PA AZ CO WA GA NC VA MA MN NJ MI TN IN WI +18 more

Home care marketing services for agencies like yours.

From local SEO and Google Ads to website design and lead management — we handle every piece of your home care agency marketing so you can focus on delivering exceptional in-home care.

01

Local SEO for home care agencies

Rank for "home care near me," "in-home care [city]," and every variation families use when they need help fast. We get your agency to the top of Google Maps and organic results.

Google Business Profile optimization
Local citation building
Service-area landing pages
Review generation workflows
Learn more about Local SEO
google.com/maps · home care near me
home care near me
A
B
C
A
Your Home Care Agency
4.9 · 68 reviews
#1
B
Sunrise Home Care Co.
4.6 · 31 reviews
C
Premier In-Home Care
4.4 · 22 reviews
+187%
Calls
+142%
Directions
4,821
Views
02

Home care website design that converts families

ADA-compliant websites built to convert anxious families. Fast load times, clear trust signals, mobile-first design, and conversion paths designed around how home care decisions actually get made.

Mobile-first responsive design
WCAG 2.1 AA compliance
Service area coverage maps
Consultation booking forms
View website services
homecaregrowth.digital · performance
Core Web Vitals All Passing
LCP – Largest Contentful Paint 1.1s
FID – First Input Delay 12ms
CLS – Cumulative Layout Shift 0.02
Conversion Rate Last 30 days
3.8×
Form completions
AA
WCAG score
98
Lighthouse
03

Google Ads for home care agencies

Capture families searching for immediate help. Our PPC campaigns deliver qualified inquiries at lower cost per acquisition than generalist agency campaigns — because the strategy is built for this industry.

Google Ads for urgent searches
Facebook campaigns for families
Retargeting funnels
Landing page optimization
Explore paid advertising
ads.google.com · campaigns
Campaign Performance Live
Cost Per Lead ↓ 41% YoY
Avg. CPL
$38
↓ from $64
Conv. Rate
8.4%
↑ from 3.1%
Leads / mo
312
↑ from 98
ROAS
14.2×
↑ from 4.8×
Top converting keyword
"home care agencies near me"
127 conversions · $29 CPL
04

Home care CRM & lead management

Stop losing inquiries between the website form and the assessment call. Our CRM setup tracks every lead, automates follow-up, and reports on what's actually driving paying clients.

Automated lead capture
Assessment scheduling
Source tracking & analytics
ROI reporting & attribution
Learn about CRM solutions
crm.homecaregrowth.digital · leads
Lead Pipeline 47 active leads
New Inquiry
12
Assessment Booked
8
Proposal Sent
6
Client Won
14
4.2 min
Avg. response
94%
Follow-up rate
$38
Avg. CPL
New lead: Sarah M. · "home care Phoenix AZ"
Assessment booked: James R. · Thu 2pm

Home care agency marketing case studies.

View all 14 case studies
Local SEO
Sunrise Home Care
Riverside, CA
1 location · 90 days

Page 3 to #1 on Google Maps.

Before
Map Pack position
Not ranked
Calls / mo
8
Cost per lead
$127
After
Map Pack position
#1
Calls / mo
47
Cost per lead
$28
+247%
qualified family inquiries

"We were invisible on Google for 3 years. HomeCareGrowth got us to #1 for 'home care Riverside' in 11 weeks — our phone hasn't stopped."

— Maria K., Owner
Website Design
Hearthside Living
Austin, TX
4 locations · 3 weeks

Rebuilt site that converts anxious families.

Before
Form conv. rate
0.9%
Page load (LCP)
4.8 s
Lighthouse score
41
After
Form conv. rate
3.4%
Page load (LCP)
1.1 s
Lighthouse score
98
3.8×
consultation form completions

"Launched in under 3 weeks and results were immediate. The site finally reflects what we do — families trust it on the first visit."

— David H., Marketing Director
Google Ads
Bluebell Home Services
Phoenix, AZ
7 locations · 6 months

Same budget, triple the qualified leads.

Before
Cost per lead
$127
Conv. rate
1.8%
Leads / mo
98
After
Cost per lead
$38
Conv. rate
8.4%
Leads / mo
312
−61%
cost per lead, year over year

"They rebuilt our Google Ads from scratch. CPL dropped from $127 to $38 and we're now getting 312 qualified leads a month."

— James R., VP Operations

Home care marketing agency pricing, no long contracts.

Month-to-month after the first 90 days. Cancel anytime. Every plan includes a dedicated strategist who has launched at least 30 home care agencies.

Local SEO

Get found by families searching nearby.

$899 / month
  • Google Business Profile optimization
  • Local citation building (60+ sites)
  • Up to 8 city landing pages
  • Monthly ranking & GBP reports
  • Review generation workflow
Get started
No long contracts · 90-day pilot available
Enterprise

Built for franchises & multi-location operators.

Custom scoped to your network
  • Everything in Local SEO + Website
  • Lead management & CRM build-out
  • Google & Meta Ads management
  • Caregiver recruiting funnels
  • Multi-location & franchise rollout
  • Dedicated strategist + monthly QBR
Book a call
Quoted within 24 hours of your call

Home care marketing agency FAQs

Everything home care agencies ask before working with us.

Ask us directly
What makes HomeCareGrowth different from a general marketing agency?

We work exclusively with home care agencies. Our keyword research, content, Google Ads campaigns, and local SEO strategies are built around how families search for in-home care — not generic local business tactics. We know the industry, its compliance nuances, and what converts a worried family into a booked assessment call.

How long before I see results from home care SEO?

Most home care agencies see measurable ranking improvements within 60–90 days and meaningful lead increases within 90–120 days. Local SEO compounds over time — agencies that stay with us 12+ months typically see 2–3× the results of the first 90 days.

Do you work with both independent agencies and home care franchises?

Yes. We serve independent single-location agencies, multi-location operators, and franchise networks across 38 U.S. states. Our Enterprise plan covers franchise rollouts with location-specific SEO, landing pages, and reporting.

Can you help with caregiver recruitment marketing, not just client acquisition?

Absolutely. Caregiver recruiting funnels — including Facebook and Indeed campaigns, optimized job landing pages, and automated follow-up — are part of our full-service offering. Many of our clients use us for both family acquisition and caregiver recruitment.

Are your marketing workflows HIPAA-compliant?

Yes. We build all campaigns, landing pages, and CRM workflows to be HIPAA-aware. We never collect or transmit protected health information through ad platforms, and all contact forms are built with compliant data handling in mind.

What does the $899/month Local SEO plan include?

The Local SEO plan includes full Google Business Profile optimization, citation building across 60+ directories (including home care-specific ones like Care.com and Caring.com), up to 8 city landing pages, monthly ranking reports, and a review generation workflow — managed by a dedicated strategist.

Partner with a home care marketing agency that delivers results.

20 minutes. No pitch deck. We'll audit your marketing, share what's working for similar agencies in your market, and tell you honestly if we're a fit.

140+
agencies
4.9/5
on Clutch
38
U.S. states
or email info@homecaregrowth.digital
Book your 20-min strategy call
Free · No pitch deck · Honest feedback on your marketing

No spam. No long-term contracts. Honest advice only.