Families increasingly start home care research with ChatGPT, Google's AI Overviews, or Perplexity — not a standard Google search. If your agency isn't cited in those AI answers, you're invisible to a growing share of your market. We build the content and authority signals that get you included.
Traditional SEO strategies weren't built for AI-generated answers. Most agencies have no idea they're missing this channel.
AI models extract and cite content that is clearly structured: FAQ sections, comparison content, authoritative entity mentions, and consistent information across the web. Most home care websites have none of this deliberately structured for AI consumption.
Google's AI Overviews appear above organic results and answer questions directly. Agencies whose content isn't featured see organic traffic decline even if their rankings haven't moved. Traditional SEO alone is no longer sufficient.
AI models build knowledge graphs of entities. An agency with inconsistent NAP data, no authoritative mentions, and no schema markup is an unknown entity. Known entities get cited; unknown ones don't.
When a family asks ChatGPT or Perplexity which home care agency to choose in your city, your agency should appear by name — with your reputation data and key differentiators cited as evidence. That's what we build toward.
Six components of an AI visibility strategy built to get your agency cited in AI-generated answers across platforms.
Establishing your agency as a consistent, authoritative entity across Google Knowledge Graph, major directories, and citation sources that AI models use as training data. Consistent NAP, consistent descriptions, consistent category assignments.
FAQ sections, comparison guides, and structured H2/H3 hierarchies that AI models extract and cite. Content written in the factual, direct style that AI systems prefer to quote.
LocalBusiness, FAQPage, Service, and BreadcrumbList schema on every key page. Schema tells search engines and AI models exactly what your business is, where you operate, and what services you offer.
Identifying which queries trigger AI Overviews for home care searches in your market. Building content structured specifically to be featured in those overviews.
Getting your agency mentioned in Caring.com, Care.com, A Place for Mom, and other authoritative sources that AI models use as training data and citation sources.
Monthly tracking of which AI platforms cite your agency, for which queries, and what competitors are being cited instead. Honest reporting on what we can measure and what we can't yet.
The family research journey has shifted. A family whose parent needs help doesn't just type "home care near me" anymore — they ask ChatGPT what to look for, check Google's AI Overview for cost information, and use Perplexity to compare options. Each step is an opportunity to appear — or to be absent.
A family searches "how much does home care cost in [state]" or "what to look for in a home care agency." Google's AI Overview appears above organic results, citing 3-5 agencies with structured content matching the query.
ChatGPT and Perplexity answer follow-up questions by pulling from authoritative sources: Caring.com, agency websites with structured FAQ content, and entities with strong knowledge graph presence. Weak entities get skipped.
Families trust AI-cited agencies more than organic search results because the AI appears to have vetted them. Click-through rates from AI citations are high — these are warm, informed prospects, not cold clicks.
AI search isn't one platform — it's six, each with different citation mechanics and audience profiles.
Appears above organic results; critical for high-volume home care searches. The highest-priority platform given Google's search dominance and the position AI Overviews occupy in results.
Conversational research platform. Families ask open-ended questions: "what should I look for in a home care agency" or "best home care in [city]." Requires authoritative content and directory presence.
Citation-heavy answers preferred by healthcare researchers. Strong in comparison and cost queries. Sources are visible, making citation quality especially important.
Integrated with Google Search and Android ecosystem. Growing for local service queries. Optimizing for Google AI Overviews largely overlaps with Gemini visibility.
Smaller search share but growing — particularly with older demographics who use Windows and Edge. Home care searchers skew older, making this platform more relevant than its market share suggests.
"Find home care agencies near me" — voice queries need concise, structured answers. Requires AEO (Answer Engine Optimization): short, direct sentences that voice assistants can read aloud verbatim.
A three-phase programme from entity establishment to active citation tracking.
We audit your current entity signals: NAP consistency, schema markup, directory presence, and existing AI citations. We identify the gaps between your current state and what AI models need to recognise and cite you.
We restructure key pages with AI-optimised content (FAQs, comparison sections, clear entity data) and implement comprehensive schema markup. We build or claim citations on authoritative sources AI models reference.
Monthly manual testing across AI platforms for target queries. Tracking which platforms cite you, for which searches, and how citations change over time. Honest reporting on this evolving channel.
Want to understand your current AI search visibility? We'll show you exactly where you stand.
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