Real results from real home care agencies.

Every number below is from an actual client. No aggregated composites, no "typical results" disclaimers. Specific agencies, specific markets, specific timelines.

2.1×
avg. lift in qualified family inquiries within 90 days
$38
median cost per qualified lead across our client base
61%
reduction in cost per lead, year over year
140+
home care agencies and franchises served

Case studies.

Local SEO
Sunrise Home Care
Riverside, CA · 1 location

Page 3 to #1 on Google Maps in 11 weeks.

The challenge

Sunrise had been operating for 8 years but was invisible online. They were getting 2–3 inquiry calls a month, almost all from referrals. Competitors with lower-rated GBPs were outranking them because they had more citations and consistent NAP data.

What we did
  • Full GBP rebuild — categories, service descriptions, 60+ photos uploaded
  • Citation audit: found 18 conflicting NAP entries across 40+ directories, corrected all
  • Built 8 city landing pages targeting "home care [city]" and "in-home care [city]"
  • Review generation workflow: automated ask at Day 3 and Day 7 post-service-start

"We were invisible on Google for 8 years. HomeCareGrowth got us to #1 for 'home care Riverside' in 11 weeks. Our office coordinator now has to manage a waitlist — we've never had that problem before."

— Maria K., Owner, Sunrise Home Care
Before
Map Pack position
Not ranked (page 3)
Monthly inquiry calls
8
GBP reviews
11 (3.8★)
Cost per lead
$127
After
Map Pack position
#1 for primary keyword ↑
Monthly inquiry calls
47 ↑
GBP reviews
79 (4.9★) ↑
Cost per lead
$28 ↓
+247%
qualified family inquiries in 90 days
in 90 days
Timeline: 90 days
Website Design
Hearthside Living
Austin, TX · 4 locations

New website live in 3 weeks. Form completions tripled.

The challenge

Hearthside had four locations across Austin but a single website that hadn't been touched since 2019. It loaded in 4.8 seconds on mobile, had no service-area pages, and the only contact option was a phone number buried in the footer. Bounce rate was 74%.

What we did
  • Full custom design — no templates, designed around how stressed families make decisions
  • Service-area landing pages for each of the 4 Austin coverage zones
  • Consultation booking form above the fold on every key page
  • WCAG 2.1 AA accessibility audit and remediation
  • Google Business Profile linked to each location page

"The old site was embarrassing. The new one launched in under 3 weeks and the results were immediate — we went from 4 form fills a month to 15. The families who contact us now are much more serious."

— David H., Marketing Director, Hearthside Living
Before
Form completions / mo
4
Page load (LCP)
4.8 s
Lighthouse score
41
Bounce rate
74%
After
Form completions / mo
15 ↑
Page load (LCP)
1.1 s ↓
Lighthouse score
98 ↑
Bounce rate
38% ↓
3.8×
consultation form completions
in 3 weeks to launch
Timeline: 3 weeks to launch
Google Ads
Bluebell Home Services
Phoenix, AZ · 7 locations

Same ad budget. 3× the qualified leads.

The challenge

Bluebell was already running Google Ads — spending $4,000/month — but the previous agency had set up broad-match campaigns targeting generic "senior care" terms. Cost per lead was $127 and conversion rate was under 2%. Most of the leads were out of service area or looking for nursing home placement, not home care.

What we did
  • Full campaign rebuild: switched to exact + phrase match targeting "home care" specific queries only
  • Separate campaigns per service area (7 locations = 7 geo-targeted campaigns)
  • New landing pages per location — not the homepage
  • Negative keyword list of 200+ terms blocking non-home-care searches
  • Weekly creative testing: 3 ad variants per ad group, winning variant promoted at 30-day mark

"We were burning $4,000 a month and getting almost nothing useful. The new campaigns produce 105 qualified leads a month for the same budget. Our admissions coordinator is busier than she's ever been."

— James R., VP Operations, Bluebell Home Services
Before
Cost per lead
$127
Conv. rate
1.8%
Leads / mo
32
Ad spend
$4,000 / mo
After
Cost per lead
$38 ↓
Conv. rate
8.4% ↑
Leads / mo
105 ↑
Ad spend
$4,000 / mo
−70%
cost per lead, same monthly budget
in 6 months
Timeline: 6 months

What this means for your agency.

Every market is different. These numbers are benchmarks — during your strategy call we'll tell you honestly what's achievable in your specific city based on competitor data we pull before the call.

Get your market analysis
60–90 days
Time to first ranking improvements for local SEO
$28–$42
Typical cost per qualified inquiry for home care Google Ads
2–3×
Lead volume increase typical at the 6-month mark vs. baseline

Results FAQs

Questions about what to expect.

How typical are these results?

These are real results from specific clients — not cherry-picked outliers. The Sunrise numbers (Local SEO) are representative of single-location agencies with no prior GBP optimisation. The Bluebell numbers (Google Ads) are representative of agencies already running ads but with poorly structured campaigns. Your results depend on your starting point, market competition, and how quickly we can get approvals from you during onboarding.

What if my market is highly competitive?

Competitive markets move slower on SEO but respond faster to paid ads, because budget wins faster than organic authority. We'll tell you during the strategy call which channel makes more sense first based on what we see in your market.

Can you provide references from current clients?

Yes. We can connect you with agencies in non-competing markets who are happy to talk. Ask during the strategy call and we'll make the introduction.

How do you report on results?

Monthly report with rankings, GBP calls and directions, lead volume, cost per lead, and conversion rate. All pulled from live data sources — Google Search Console, GBP Insights, Google Ads, and your CRM. You also get a Looker Studio dashboard with real-time access.

What if the results aren't there in 90 days?

We have a 30/60/90-day milestone check-in built into every engagement. If we're behind trajectory at Day 90, we review the strategy together and make adjustments. We don't hide behind "SEO takes time" — we have benchmarks for every market and we're accountable to them.

Ready to grow your home care agency?

20 minutes. No pitch deck. We'll audit your current marketing, share what's working for similar agencies in your market, and tell you honestly if we're a fit.

140+
agencies
4.9 / 5
on Clutch
38
U.S. states
info@homecaregrowth.digital
Book your 20-min strategy call
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