Privacy Policy

Who We Are

Home Care Growth ("we," "us," or "our") is a digital marketing agency serving home care and senior care agencies across the United States. Our website at homecaregrowth.digital provides marketing information for home care agency owners and publishes senior care market data for families researching care options. Questions about this policy can be directed to our contact page.

Information We Collect

Information you provide directly

• Name, email address, phone number, and company name submitted through contact or inquiry forms
• Messages and information you include when contacting us about our services
• Email address if you subscribe to our newsletter or request a report

Information collected automatically

• IP address and general geographic location (city/region level)
• Browser type, device type, and operating system
• Pages visited, time spent, and referring URL
• Interaction data collected via Google Analytics 4

How We Use Your Information

• To respond to inquiries about our marketing services
• To deliver requested resources (reports, guides, strategy call scheduling)
• To send marketing communications if you have opted in — you may unsubscribe at any time
• To understand how visitors use our site and improve content and performance
• To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties.

Third-Party Services

We use the following third-party services that may process data about site visitors:

• Google Analytics 4 — website traffic and behavior analytics. Google's privacy policy: policies.google.com/privacy
• Google Ads — conversion tracking for paid advertising campaigns
• Google Maps / Places API — facility photos and location data displayed on our senior care market pages. Photos are proxied through our server; we do not pass visitor data to Google when displaying them.
• Calendly — strategy call scheduling (if you book a call). Calendly's privacy policy applies to data submitted during scheduling.

Cookies

We use cookies for analytics (Google Analytics), advertising measurement (Google Ads), and session management. You can disable cookies in your browser settings, though some site features may not function correctly. We do not use cookies to track visitors across unaffiliated websites.

California Residents — CCPA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you specific rights regarding your personal information:

• Right to Know — you may request a disclosure of the categories and specific pieces of personal information we have collected about you
• Right to Delete — you may request that we delete personal information we have collected from you, subject to certain exceptions
• Right to Opt-Out — we do not sell personal information, so no opt-out of sale is required
• Right to Non-Discrimination — we will not discriminate against you for exercising your CCPA rights

To submit a CCPA request, contact us through our contact page. We will respond within 45 days.

Data Retention

We retain contact form submissions and email correspondence for up to 3 years unless you request deletion earlier. Analytics data is retained per Google Analytics' default retention settings (up to 14 months). We delete or anonymize personal data when it is no longer needed for the purpose it was collected.

Security

We implement reasonable technical and organizational measures to protect personal information from unauthorized access, disclosure, or loss. Our site is served over HTTPS. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

Children's Privacy

Our site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us and we will delete it promptly.

Changes to This Policy

We may update this policy periodically. When we do, we will revise the "Last updated" date at the top. Continued use of our site after changes constitutes acceptance of the updated policy.

Contact Us

For privacy-related questions, data requests, or concerns, contact us through our contact page. We aim to respond to all requests within 10 business days.